TikTok Shop’s US free shipping rules have changed significantly since the platform introduced Co-Funded Free Shipping in 2024.
If you are looking for information about TikTok Shop’s old Co-Funded Free Shipping program, the most important update is simple: the program is no longer the current policy.
TikTok Shop ended Co-Funded Free Shipping (CFFS) on May 29, 2025 and moved sellers to its Free Shipping program. Under the newer model, TikTok Shipping and Seller Shipping sellers generally cover the shipping cost themselves when they offer qualifying free shipping.
That makes it important for sellers to review older guides, shipping calculations, and pricing strategies before relying on them.
Quick Answer: Does TikTok Shop Still Offer Co-Funded Free Shipping?
No. TikTok Shop’s original Co-Funded Free Shipping program has ended in the United States.
The program was introduced in August 2024 and allowed TikTok Shop and participating sellers to share shipping costs on eligible orders.
Starting May 29, 2025, TikTok Shop replaced CFFS with its Free Shipping program.
For TikTok Shipping and Seller Shipping orders, the previous per-order shipping subsidy was discontinued. Sellers now need to account for shipping expenses when setting prices, margins, and free shipping thresholds.
If you found an older guide mentioning TikTok paying part of the shipping cost, check the publication date before using those figures in your calculations.
What Was TikTok Shop Co-Funded Free Shipping?
Co-Funded Free Shipping was launched in the US on August 26, 2024.
Under the original program, shoppers could receive free shipping after meeting the required order threshold, while TikTok Shop covered part of the shipping cost and the seller covered the remainder.
At the time, eligible sellers could receive shipping reimbursements for qualifying orders.
This made free shipping less expensive for merchants and encouraged sellers to participate in TikTok Shop promotions.
However, those rules should now be treated as historical information rather than the current US shipping policy.
What Replaced Co-Funded Free Shipping?
TikTok Shop transitioned US sellers from CFFS to its Free Shipping program.
Under the previous system: TikTok Shop + seller → shared eligible shipping costs
Under the newer system: Seller → generally covers the shipping cost for qualifying Seller Shipping or TikTok Shipping orders
TikTok discontinued the previous $0.80-per-order subsidy for TikTok Shipping and Seller Shipping. For sellers, this means free shipping needs to be treated as part of the product's overall unit economics rather than as a cost that will automatically be partially reimbursed by TikTok.
How Does TikTok Shop Free Shipping Work for Sellers?
The exact experience can vary depending on your fulfillment method, current Seller Center settings, campaigns, and promotions.
For sellers using TikTok Shipping or Seller Shipping, the key consideration is the free shipping threshold configured for the shop.
TikTok's transition guidance states that shops using a threshold of $30 or less can receive free-shipping-related exposure and campaign benefits.
Sellers who do not want to participate can generally adjust their shop-level free shipping threshold above the qualifying level.
Because TikTok Shop can update shipping programs and campaign requirements, sellers should always confirm the current settings displayed in Seller Center before changing prices or shipping rules.
What About Fulfilled by TikTok (FBT)?
FBT follows different shipping rules.
TikTok Shop updated its FBT free shipping policy in June 2025. Under the newer model, products fulfilled through FBT can qualify for free shipping by default without the previous $30 minimum order threshold.
That can give FBT products additional visibility across areas such as Shop Tab and the For You feed, as well as access to selected platform campaigns and promotions.
However, sellers should not confuse free shipping for the shopper with free fulfillment for the seller.
FBT sellers still need to consider fulfillment fees and other applicable costs when calculating margins.
Who Actually Pays for TikTok Shop Free Shipping?
This is one of the most important questions for sellers.
Free shipping does not necessarily mean TikTok pays the shipping bill.
For many Seller Shipping and TikTok Shipping orders under the current program, the seller absorbs the eligible shipping cost.
A simple example:
| Item | Example |
|---|---|
| Product price | $35 |
| Product cost | $12 |
| TikTok Shop fees | $3 |
| Shipping cost | $6 |
| Other costs | $2 |
| Estimated contribution | $12 |
Without accounting for shipping, the same seller might assume the contribution is $18.
That $6 difference becomes significant across hundreds or thousands of orders.
How Free Shipping Can Affect Your TikTok Shop Pricing
Free shipping can improve the shopping experience, but sellers should avoid treating it as a purely promotional feature.
Before setting a free shipping threshold, calculate:
- Average order value
- Average shipping cost
- Product gross margin
- TikTok Shop fees
- Affiliate commissions
- Advertising costs
- Return and refund costs
- Fulfillment costs
For example, increasing your free shipping threshold may encourage shoppers to add another product to their cart.
But a threshold that is too high may reduce the appeal of the offer.
A threshold that is too low can create the opposite problem: orders increase, but profit per order falls because shipping consumes too much of the margin.
The right threshold depends on your product economics.
Should Sellers Build Shipping Costs Into Product Prices?
Some sellers partially incorporate expected shipping expenses into product pricing.
For example, instead of selling an item for $19 plus shipping, a seller might test a higher product price combined with free shipping.
However, this should not be done blindly.
A higher displayed price can reduce click-through or conversion, particularly for products where shoppers compare prices across several TikTok Shop sellers.
A better approach is to model several scenarios:
| Strategy | Product Price | Free Shipping | Best For |
|---|---|---|---|
| Lower price | Lower | No/limited | Price-sensitive products |
| Shipping included | Higher | Yes | Simple purchase experience |
| Free shipping threshold | Standard | Above threshold | Increasing basket size |
| Bundles | Higher AOV | Yes | Multi-item purchases |
Test the effect on both conversion rate and profit per order, rather than looking at sales volume alone.
What Sellers Should Check in Seller Center
If you have not reviewed your shipping settings recently, check them before launching new campaigns.
Pay particular attention to:
- Your current shop-level free shipping threshold.
- Whether products are using Seller Shipping, TikTok Shipping, or FBT.
- Actual shipping costs by product weight and destination.
- Current campaign requirements.
- Product margins after shipping, platform fees, and affiliate commissions.
Older TikTok Shop guides may still reference Co-Funded Free Shipping reimbursements. Do not automatically include those subsidies in your 2026 profitability forecasts.
Use AI to Review TikTok Shop Policies and Seller Documents
TikTok Shop policies can be long, and individual rules may be spread across shipping guides, campaign requirements, fee documents, and Seller Center notices.
Instead of reviewing every document manually, you can use iWeaver's AI Summarizer to extract the most important requirements from policy documents, PDFs, webpages, and seller guides.
For longer seller policies, iWeaver's PDF Analyzer can help identify fees, eligibility requirements, deadlines, and policy changes without reading an entire document line by line.
This can be especially useful when comparing an older TikTok Shop policy with a newer version to see exactly what changed.
TikTok Shop Free Shipping FAQ
Is TikTok Shop Co-Funded Free Shipping still available?
The original US Co-Funded Free Shipping program ended in 2025 and was replaced by the Free Shipping program.
Does TikTok Shop pay sellers for free shipping?
Sellers should not assume that TikTok will reimburse free shipping. The previous CFFS per-order subsidy for TikTok Shipping and Seller Shipping was discontinued.
Promotional offers and shipping benefits can change, so always check your current Seller Center terms.
Is the TikTok Shop free shipping threshold still $30?
The $30 level remains relevant to parts of TikTok Shop's free shipping program, but rules vary by fulfillment method and promotion.
FBT products, for example, moved to a different free shipping structure in 2025.
Does FBT automatically include free shipping?
TikTok Shop introduced a no-minimum-order free shipping model for FBT products in June 2025, although eligibility and opt-out rules can apply.
Can TikTok Shop change its free shipping rules?
Yes. Shipping benefits, campaign eligibility, thresholds, and subsidies can change. Sellers should treat Seller Center and TikTok Shop's current policy documentation as the source of truth.
TikTok Shop's US free shipping program is very different from the Co-Funded Free Shipping model introduced in 2024. The biggest change for sellers is that the old co-funding subsidy should no longer be treated as part of standard shipping economics. For Seller Shipping and TikTok Shipping, sellers need to calculate how free shipping affects margins themselves.
If you are updating your TikTok Shop strategy for 2026, review your current free shipping threshold, fulfillment method, shipping costs, and campaign requirements together.
Most importantly, don't base your pricing decisions on old CFFS reimbursement figures.
TikTok Shop's shipping policies continue to evolve, so verify the latest terms in Seller Center before making major pricing or fulfillment changes.
